Scion, the youth brand of Toyota, will again keep thousands of feet moving to the music and riding in style rather than pounding the pavement walking the length of Cincinnati’s expanding MPMF09.

Scion Streetcars

Scion Streetcar 09

By offering free “Streetcar Service” all three nights to MPMF wristbanded attendees, Scion will cut the commute times of music lovers allowing them more time to enjoy the tunes of some 270 bands showcased by MidPoint Music Festival in 22 different venues.

Serving as the “official ride”, 15 Scion xB’s will continuously shuttle festival-goers on a route based on Cincinnati’s proposed streetcar line, making stops at 8 designated locations.

The rides are free for everyone with a MidPoint wristband and runs from 7pm-12am all three nights of the festival.

“MidPoint is dedicated to fostering the growth of the Downtown and Over The Rhine Cincinnati areas”, say Dan McCabe, Executive Producer. “Cincinnati’s plans to bring streetcars back to the central part of the city led us to think it would be cool to show folks the proposed streetcar route, which conveniently works with festival venues. It will provide a real taste of what streetcars could mean to the city.”

Last year’s activation of this concept was embraced by local and national media as well as MidPoint attendees and performers. More than 2,500 people took advantage of the omnipresent Scions. Cincinnati’s streetcar initiative was advanced by all four local television newscasts, which logged over 105 story counts during the week of MPMF2008 (Media Library Inc.). Both Business Week and Motor Trend Magazine had stories dedicated to the Scion Streetcars at Cincinnati’s MPMF2008.